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Search engines such as Google, Yahoo!, Bing, and Wolfram Alpha make use of keywords along with structured data to better display relevant results above unrefined pages that offer little information and lack visual appeal.
With each web page you create, there is a chance you could be breaking some long-term strategy employed by the major search engines.
It’s important to note that although these websites are called “search engine” they aren’t offering up every resource available. There are hundreds of smaller sites that fall under the vast umbrella of national and global search giants.
Local search optimization is crucial for all businesses, whether they sell products or services. However, if you want to see the most from your local search efforts, then you need to be optimizing your site properly.
Local search optimization can help you improve visibility in Google Maps, Yahoo Local, Bing Local and other popular local directories.
It also helps you improve traffic to your website, which means more potential customers coming to see what you have to offer them.
If you want to increase your sales and profits, it’s important to know how to optimize your website for local search. One of the most important ways to do this is through local SEO.
Optimizing your website for local search means making sure that the content on your site is relevant and useful for people in your local area. If you have a business that is located in Toronto, for example, you would want to add keywords like “Brampton + service” and “Downtown Toronto + service provider” into the content of your website so that people searching for those phrases will find what they are looking for.
You should also make sure that all of the pages on your site are optimized for local search by using keyword density and anchor text. You can also use different formats (such as a video vs. an image vs. text-only) depending on what works better with each individual user based on their device type or browser they use to access the internet.
Local SEO can be achieved through various tactics, including:
Keyword research: Keyword research is the first step to success when it comes to local SEO. The keywords you choose will help you understand what type of content to create and how it should be optimized. You should also use the right kind of SEO strategies that are appropriate for your business.
Keyword density: This refers to the number of times that a keyword is used on a page or website. Keyword density is one of the most important factors in determining whether or not you rank well in search engines like Google and Bing. You need to have many relevant keywords on your site so that Google can easily find them when someone searches for them on the internet. A good rule of thumb is to have about 3-4% keyword density for every 500 words on your page or website content.
Sitemaps: A sitemap is an XML file that contains all the URLs from your site, including pages, images and videos.
Further Reading –
After determining which topics your website covers, you’ll want to think about how you can attract links to your content.
Local search is very focused, so consider targeting businesses that are likely customers or have easy access to customers (such as small businesses with one location).
You also want to make sure that your content answers questions and solves problems. People need information and solutions to their problems.
Links from quality websites will help yourself by helping people find good deals. Good deals may not be listed in an all-in-one place, nor does every business use Facebook or Twitter. With this in mind, start sharing relevant content on these channels.
Search engines prefer content that is new, authoritative, and relevant to your own business. If you’re not an expert in a certain area (or have always been interested in that topic), don’t worry! You can still get search engines to find your website.
However, it will take more work than if you simply told someone “read this” and given them a link to their site. Why? Because you need to put information out there that other people want to read.
You need to provide valuable resources such as guides or articles that make sense only for people seeking those specific types of resources from you.
Search engines are looking for quality material rather than just throwing up links to others’ websites. Productivity tools, software configurations, and everything else would fall under the category of helpful resource materials.
Put yourself into the reader’s shoes : they go to your web page/blog to learn something new or better manage their day. What good is any old how-to guide they might have found anyway? It needs to be applicable to what they’re trying to do at least to a degree.
Include reminders, tips, how to’s, guides, advice, updates, notes, lists, etc., but call them out; speak directly to your audience
Example Posts –
Even if you’re not in the blogging business, having a local blog is fundamental to your search engine optimization (SEO). Why? Because Google considers blogs to be one of the most important features for determining a website’s popularity.
Google ranks websites according to how popular they are, and the more people that visit a site, the better it will rank. By having a blog, you are giving visitors an organized way to navigate through all of the information you have to offer.
Your posts should include helpful content, and their titles should indicate what the article is going to cover. You want existing readers to come back for more, which leads us to our next tip….
Tags are key elements in helping users find relevant content. They improve the overall user experience by letting them easily classify web pages with keywords.
You can add tags either directly on each page or use another tool like Superslides to create unique tag layouts. For best results, make use of bold tags and headers.
To learn more about how to build trust around your brand, keep reading. We’ll finish this section with another dos item.
Ending 1: Bullet point: Connect with others
Paragraph: Social interaction is at the heart of building community love. People prefer to get together with other people who share similar interests and experiences.
If you provide a service or product that
While it’s not impossible to rank for your area’s keywords if you have no contact within the area, it will be much easier if you provide local content.
Whether that means writing articles or providing detailed information about businesses in your neighborhood, or posting and commenting on similar blogs and websites.
You can also consider promoting other people’s content like recipes or reviews. Not only do they provide quality work, but so does everyone else in your community.
This will help get your name known locally and generate traffic to your website. Your locals may even link to your site from their pages if you set up an associated page.
City listings also play a major role in getting your business located near the top of Google searches. Various states use different methods to determine which city is the right one for a listing; however, there are two that most places use.
One method involves looking at past data to see what has worked in the recent past. The second method uses algorithmic matching, meaning that the software looks at all cities to find the best match.
That way, when a user types in a search query, the correct city (or cities) are matched with his/her request.
By using local keywords in your content, you’re also giving yourself a chance to add extra keyword-rich information that can help your ranking higher in search results.
However, don’t use all local keywords. Like any word or phrase, there is a good chance people will do research on words before clicking onto an advertisement.
Instead, use single letters and numbers instead of proper names. Word processing programs available online make creating dummy articles easy.
Use existing articles for your site by adapting them to your own needs and adding relevant citations. Your original writing may already have some backlinks, but it’s possible the topic has grown since you wrote it months (or years) ago.
The goal with internal linking is to connect different parts of your website together so users can find what they are looking for.
Developing quality links to your site takes work and time, which is why we created our link building program. We take care of the hard work for you.
If you’re trying to get more local business, setting up a great Google My Business page is an obvious first step. But do know that even if you have another company-wide tool (like Hubspot), you can still optimize your Google My Business page with simple tweaks.
Consistently adding information about yourself and your businesses to your pages may also help boost your popularity in the search engines.
Google insists that you put accurate information about yourself, including full names and contact details for each business owner, on all your listings.
Also, make sure that your website has enough content and links pointing towards your location or other relevant information (such as hours of operation or access routes).
And lastly, be careful what you submit to social media networks like Facebook, Twitter, and Yelp!
These are not direct hits toward improving your rankings, but they are important tools for getting the word out around town and attracting new customers.
Social media is an incredibly effective way to gain exposure to your audience. You can create targeted ads that are paid, which means they have a higher chance of resulting in sales than non-paid posts.
Facebook allows you to run ad campaigns focused on people who are likely to buy from or vote for you, called Dynamic Search Advertising. You can even target specific audiences based on demographics or interest.
These are usually long runs with high conversion rates. A recent study conducted by Foxyovate, Inc demonstrated that paid advertising on Facebook leads to more conversions compared to Twitter alerts and messages.
What’s great about Facebook is that you can measure ROI easily, as most campaigns go through payouts immediately. When we talk about budgeting, you should include paying for advertising because it will help reduce cost so much.
But perhaps the biggest advantage of social media advertising is that it helps keep my office door open 24/7. I love driving traffic to our website, but if not enough people convert, then we lose customers.
Social media lets us expand our reach without wasting money on advertising space or putting up signs. As soon as someone clicks either “going to” or “has bought,” we know there’s a chance they may click on whatever link they were being directed to after the sale.
This takes effort, but is well worth it when you consider how much less money you
If you’re not already, it’s time to start using Google Maps for your business. But why use maps? And how can you benefit by creating them?
Google has invested heavily in making map features accessible to anyone with an address.
You can boost sales by letting people know what you have to offer, get more customers into your store by showing where you are, and gain new clients by showcasing how easy it is to find you.
Maps help consumers make a decision before they buy and then they can be contacted directly for information. Let them explore this additional feature that helps connect them to your location.
Your local SEO consultant can help you get found on Google, increase leads and sales with local search optimization.
We provide full service, high quality local search optimization services to businesses in Ontario.
We are a Top Rated Local SEO Company In Toronto that specializes in helping businesses increase leads and sales with local SEO. We have been helping local businesses since 2010 and have helped thousands of small businesses grow on Google.
Our team of experienced SEO professionals has been helping businesses with their online marketing strategies since 2010. We’re available 24/7, so if you need us anytime of the day or night, just call us at 437-747-6976 and we’ll be there to help. Check out our full range of Toronto Digital Marketing Services: