15 December 2022 IN Search Engine Optimization (SEO), Local Marketing, Web Design

Roofing SEO: SEO Keywords for Roofing Companies and Contractors

Roofing SEO



With more than 5,000 Roofing companies in every state in Canada and USA, there is no shortage of Roofing companies, hence lots of competition when it comes to SEO for roofing company.

If you are an Roofing contractor, and want to stand out from the crowd, generate leads, you need SEO. 

The Internet has become an information center for people around the world. There’s a lot of information out there, especially if you’re looking for specific information.

A user may enter a query into Google and get the first result when searching for a Roofing contractor Near Me, but if the business isn’t doing well on Google, SEO might be the best option.

Roofing SEO Benefits

A proven SEO strategy for Roofing contractor can help you attract new customers, improve your business credibility, and increase brand awareness.

By partnering with authoritative sites in industry, you can get your business noticed by more people and improve your chances of ranking high in organic search results.

Enhancing your online presence is a great way to let your local community know about you

Why does an Roofing contractor needs SEO Services?

Every month, Google users search “Roofing company” thousands of times – which means there is a demand for what your company offers. But with so many Roofing contractors in the US/Canada, it can be difficult to stand out from the crowd. That’s where SEO comes in. If you want valuable customers to find your company online, Roofing company SEO is the way to go. But there are more benefits to SEO than just being found.

You may be wondering how search engine optimization (SEO) can really help a local Roofing company. After all, as a local business, you want attention from potential customers in your area and are ready to pay for them. That is where your local SEO campaign comes in. By focusing on intelligent keyword research, our team can uncover the exact keyword phrases that local people in your service area are using and optimize your site accordingly.

More website traffic

With SEO, you will be able to take one of the top spots in Google results pages. With that, you’ll see in an increase in site traffic.

This alone creates a domino effect of other positive benefits of SEO – traffic is just the start.

More customers

With SEO, one of your greatest strengths will be the top spots on Google search results. This means you’ll get an increase in website traffic, which starts a domino effect. More website traffic means you’ll start getting more customers, which increases conversions and part-time sales as well.

When potential customers search for a keyword in Google like “Roofing contractor in [your city],” your site will show up as a result. When they click on your site, you’ll be giving them what they need, exactly when they need it.

Your potential customers will most likely click around your site, read information, and fill out a contact form. They’ll be one step closer to converting.

More brand awareness

The more your website is visible online with SEO, the more brand awareness you’ll build. SEO is essential to the success of your website. The higher your rank in SERPs, the more people will visit your site and talk about you- meaning they’ll share photos, personal stories, and more.

Here at Volt Studios, it’s our top priority to make sure that your Roofing company is always at the forefront of its industry. We do this by using SEO techniques to stay top-of-mind with your potential customers and prospects. The more you keep up, the more people will recommend your company to the people they know.

Of course, we don’t expect you to just take our word for it. We can change that. Our SEO agency has spent years developing and fine-tuning an SEO strategy that really works. We know how to personalize SEO strategies based on your business needs in order to get you the results you’re looking for. If you want more traffic, a higher conversion rate, and talk time translating into leads and happy buyers, we have a game plan that will deliver long-term success for you .

 roofing seo canada

Roofing contractor SEO Services

Our Roofing company SEO package may include services such as:

  • High-quality local content creation and optimisation using entity seo
  • SEO Link building strategy to get you backlink power from authoritative sites that will increase search engine rankings
  • GMB optimisation for getting more local leads to Roofing contractors from Google Maps pack
  • Create Local landing pages targetting multiple cities
  • An ongoing SEO strategy for consistent growth
  • Social media posts on Facebook, LinkedIn, Google My Business, and more
  • Technical SEO audit to optimize your web design with on-page SEO elements

What is the cost of seo for Roofing company in Canada & USA?

In Canada – Cost to hire a professional SEO firm can range from $500 to $1500 (depends of number of services included)

In US – Cost to hire a professional SEO firm can range from $800 to $2500

Your exact cost will be based on the amount of time that the company spends on your SEO.

If you’re on a tight budget, require an affordable solution or are prepared to spend the time to study about SEO, you can consider customised local seo services provided by Volt.

Best SEO keywords for Roofing Companies


No of keywords: 21.3k
Total search volume: 113K

we’ll go through some SEO keyword ideas for Roofing

Because local SEO is going to be such a large part of your craft services (since they provide a local service), and 420.5k people are searching for these Roofing company seo keywords per month it’s crucial to build an SEO keyword digital strategy for your business.

What you gain with Roofing company’ SEO is not just inbound marketing but also outbound marketing. It’s not just about improving your firm’s search engine rating and visibility, but also boosting the number of inquiries it receives. Even when times are difficult, the  SEO for Roofing contractors works because it helps them tap into an audience they do not already have.

Some of the best keywords for Roofing contractors are:

  • “your city + Roofing company”
  • “Roofing companies near me”
  • “best Roofing contractor + your city” or “Roofing contractor + in + your city”

“City + Roofing company”

We can see a pattern as we go through these words. For example, “Roofing contractors who work locally are targeting local people looking for their services.” In Toronto, you would target people searching for “Toronto Roofing company”

Long tail keywords are great for SEO because they’re usually phrases of four or more words.

These are easier to rank for in Google because they’re longer phrases, so they’re less competitive.  In conclusion, these are some of the best SEO keywords are

Keyword  Avg. Monthly Searches Competition
roofing company 2,7k High
roofing company near me 2,2k Low
roofing supplies near me 1.4k Low
roofing near me 1,100 Low
seo for roofing company 1,600 Low
roofing contractors near me 6,600 High
best Roofing company near me 4,400 High
licensed Roofing contractor near me

How to Utilize SEO for Roofing company and contractors

1. Make sure that your website is SEO and mobile-friendly, fast, and secure.

If you are going to be doing seo for Roofing company services online, it is crucial that your website is responsive and looks great on all devices. You can check for this by using Google’s Mobile-Friendly Test Tool. If your site fails this test, it will make it harder for customers to find you on mobile devices.

2. Incorporate your SEO keyword into top search results related to  Roofing company companies.

A good way to improve the rankings of your business page on Google is by including the word “Roofing company” in the URL or title tag of your page (i.e., [yourcompanyname]/[yourcompanyname]/[keyword]). You should also include

3. Claim and optimize your Google My Business Profile completely

Claiming to run a Google My Business (GMB) profile is the first step in getting you listed on their local directory. This is where you will get your first impression of potential customers, which can sometimes be just as important as when they first see your website.Claiming your business is important and can be done easily using Google My Business. You can find a handy guide to claiming here: https://support.google.com/mybusiness/answer/121852?hl=en

4. Claim and fill out your local directly listings with the same consistent NAP (Name, Address Phone Number).

The next step is making sure that your local listings are all filled out correctly with the same NAP (Name, Address Phone Number). This will ensure that all of your phone numbers are listed under the correct address, which will help SEO rankings in the long run. If you have multiple locations with different NAPs then make sure that each location has their own profile page so that they are separate from each other. You can also use keywords in the text of your profile such as “plumbing company” or “best Roofing contractors” to help bring in more customers through organic search results in your area.

5. Use your business email address as the primary contact in all of your social profiles (Facebook, LinkedIn, Twitter).

6. Use photos and videos in your text that have been properly optimized with your SEO keywords for Roofing companies.

7. If you want to rank on Google, you need to use keywords in your title and your body copy.

8. It is also important to use “alt” tags on images so that they can be seen by search engines.

9. You can also add a meta description tag to each image or video that will explain what the image is about and how it relates to the content on your page.

10. The best way to get good rankings is to link back to other sites so that people can see what other businesses are offering in terms of services or products.

SEO services for roofing company in Canada

To rank well online, our website must be responsive to local searches. Local SEO helps you reach your target market by displaying relevant ads within a specific geographical area.

In addition to 33% of all clicks, the top three Google Searches on the first page account for 33% of all online searches. With local SEO optimised, you will receive 33% of all online searches for your industry’s keywords.

Our Roofing company SEO services consist of on-page SEO. Optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines is one of the pillars of on-page SEO.

We not only optimize each service you operate to rank higher in search results, but also every aspect of it so that it may be found in the top results of both your company names and important queries about your services. We will also make sure that your meta tags are properly formatted and expressed.

Does an Roofing contractor need help starting an SEO campaign?

SEO is the key to online survival, but you don’t know anything about it. If you know that SEO is what your business needs, but you don’t have the knowledge or the manpower to start, you can contact us.

We are a All in One SEO agency in Toronto that specializes in Entity SEO. We’ll find the most valuable keywords, create content that attracts potential customers to your site, and ensure that we’re adding value to your business.

Don’t miss out on an opportunity to connect with customers in your backyard. Volt Studios helps to position your business online to acquire Local SEO searches. Contact us today to talk to a specialist about a free quote!

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