SEO Glossary, Definition and Explanation of terms. A list of important SEO terms and phrases for beginner's

SEO Vocabulary - Terms & Phrases

This is a list of SEO Terminology, definitions and acronyms. The glossary is divided into various sections of SEO Terms— such as keyword research, content marketing and link building.

If you’re new to SEO, we recommend checking out the beginner’s guide first. This will give you an overview of the entire industry and how it works.

Once you’ve got a better understanding of what SEO is all about, it’s time to dig deeper into each section of this search engine optimization glossary. If there’s something specific that interests you, just click on the name of that SEO vocabulary below to see its definition in more detail.


Above the Fold

Above the Fold is a term used to refer to the section of a website that is visible without scrolling down.

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Cumulative Layout Shift, or CLS

What Is Cumulative Layout Shift, or CLS? Cumulative Layout Shift (CLS) is an indicator of performance that was introduced in 2020 by Lighthouse to assess the perceived stability of visuals the load on a webpage. Simply simply put, CLS measures the sudden shifts of elements on the web during the time the page is rendered. […]

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CTR Manipulation

What Is CTR Manipulation CTR Manipulation is a method of manipulating search engines, that pages, content or websites are more popular than they actually are. The goal is to increase the amount of traffic and clicks a website receives by tweaking the results provided by Google and other search engines. It works by using different […]

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CTR click-through rate

What is CTR – click through rate The percentage of people who click on a link to your website after seeing your ad or webpage. A click-through rate (CTR) is a metric that measures how often people who see your ad end up clicking it. CTR is calculated by dividing the number of clicks on […]

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Entity SEO (Entity Based SEO)

What is Entity SEO? An SEO entity is a specific term used in search engine optimization (SEO). It refers to any element on your website that can be targeted by Google. This includes keywords, phrases, and content within headings, subheadings and other elements on the Web page. Entity SEO is a process of optimizing your […]

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First Input Delay FID

What Is First Input Delay FID First input delay (FID) measures the time from when a user first interacts with your site to when the page is first loaded. It’s important to measure this value because it can be used as an indicator of how responsive you are to users. For example, if a user […]

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First Contentful Paint FCP

What Is First Contentful Paint FCP First Contentful Paint (FCP) is when the browser renders the first bit of content from the DOM, providing the first feedback to the user that the page is actually loading. It’s also known as a “first paint” or “first load”. It’s an important event in web application development because […]

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Internal Linking

What Is Internal Linking? Internal linking is a technique that allows you to use the same URL to link to different pages on your website. An internal link is made when you place a hyperlink in the text of a page or article and tell it to point to another page, article or web page. […]

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Informational Keywords

What are Informational Keywords? A person makes an informational query when they want to learn something, like background facts on a topic or how to perform a certain task. The searcher isn’t usually looking to make a purchase, but the right content often drives them to a particular brand. That’s why it’s important to create […]

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Keyword Research

What Is Keyword Research in SEO If you’re new to SEO, you might be wondering what all the fuss is about keywords. Keyword research is an essential part of SEO because it helps you understand what people are actually searching for online. By understanding what keywords to target, you can make sure that your website […]

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Keyword Density

What is Keyword Density? Keyword density is the number of times a keyword appears on a web page divided by the total number of words on the page. So, if a keyword appears twice on a 100-word page, the keyword density is 2%. While there’s no perfect density to aim for, generally speaking, a higher […]

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Link Velocity

What Is Link Velocity in SEO? Link velocity is a factor that is often used in SEO and search engine optimization. It is calculated by dividing the total number of links on your page by the number of days those links were active. The higher the link velocity, the better. High-link velocity pages are more […]

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Link Building

What Is Link Building in SEO? One way to improve your ranking on search engines is by creating links from high-quality websites and content. You can do this through link baiting (using unnatural links in your content), article submissions, or paid linkage schemes.

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Meta Title

  What is a Meta Title In SEO? A Meta Title is an HTML tag that provides a brief description of a web page. It is displayed in the search engine results pages (SERPs) as the clickable headline for a given result, and is also used by social media networks when a page is shared. […]

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Meta Description

  What is Meta Description in SEO? The meta description is an HTML tag that summarizes a page’s content. It is a short snippet, usually between 155 characters, that gives the reader an overview of what the page is about. The meta description is a powerful tool that can help improve your website’s click-through rate […]

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Navigational Keywords

What are Navigational Keywords? Navigational queries occur when someone is looking for a particular website but doesn’t type the site’s full URL. Unless the searcher is specifically looking for you, it can be difficult to reach the first page of these results. To take advantage of navigational queries for your site, consider buying ads for […]

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On page optimization

What is On page optimization in SEO? Search engine algorithms consider a lot more than just the text contents of an webpage when determining which pages rank higher. These include title tags, meta descriptions (both for individual pages as well as the entire site), H1 tags, etc. optimizing these elements will help boost traffic and […]

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What Is Robots.txt ? The robots.txt file instructs bots, including search engine crawlers, where they can and cannot go, meaning what they can or cannot crawl. The robots.txt file is a text file that contains instructions for how to crawl your website by different types of web crawlers. It’s used to prevent indexing of certain […]

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Schema Markup

What is structured data markup in SEO? is a shared vocabulary that website owners can use to markup their pages in ways that help search engines better understand the content on those pages. The structured data markup added to a page can help search engines return more relevant results for searchers, and can […]

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SERPs [search engine results pages]

What is SERPs [search engine results pages]? SERPS is the search results page that opens up after a user performs a search operation for any query in search engine like google, yahoo, baidu, duckduckgo or bing. Features There are a number of different features that can appear on a SERP, and each one can have […]

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SEO (Search Engine Optimization)

What is Search Engine Optimization (SEO)? The process of improving a website’s visibility in search results, to increase the chances of being found by potential customers is called SEO. SEO stands for search engine optimization and it is the process of getting your website to rank high in search engines like Google, Yahoo or Bing. […]

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Time to First Byte TTFB

What Is Time to First Byte TTFB Time to First Byte (TTFB) refers to the time between the browser requesting a page and when it receives the first byte of information from the server. This time includes DNS lookup and establishing the connection using a TCP handshake and SSL handshake if the request is made […]

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Transactional Keywords

What are Transactional Keywords in SEO? People make transactional queries when they’re thinking of buying something, like a particular product or an item from a broad category. Transactional queries have the most revenue potential, so keywords tend to have a lot of bids for pay-per-click spots. That means that in addition to the organic search […]

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