Above the Fold

What is The Fold?

What is Above The Fold?

Above the Fold is a term used to refer to the section of a website that is visible without scrolling down.

The above the fold area of a website is the area that users can see before they scroll down to read more content. This includes all main content and ads, as well as navigation links.

For example, when you search for a product on Google or Amazon, you’ll often see search results on products above the fold.