CTR click-through rate

Volt Studios

What is CTR – click through rate

The percentage of people who click on a link to your website after seeing your ad or webpage.

A click-through rate (CTR) is a metric that measures how often people who see your ad end up clicking it. CTR is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions). For example, if an ad receives 100 clicks out of 1,000 impressions, its CTR would be 10%.

CTR is an important metric because it helps you understand how well your ad is performing. A high CTR indicates that people are interested in what you’re offering, while a low CTR could mean that your ad isn’t relevant to your target audience.