Informational Keywords

What are Informational Keywords?

A person makes an informational query when they want to learn something, like background facts on a topic or how to perform a certain task. The searcher isn’t usually looking to make a purchase, but the right content often drives them to a particular brand. That’s why it’s important to create relevant content that caters to the wants, needs, and interests of your target audience.

Adding multimedia content to your site can be a particularly effective way to generate traffic from informational queries. Here are some common examples to consider.

• A how-to video that includes mentions of your product or service
• An instructional blog post with helpful tips for your audience
• A shareable infographic
• A downloadable guide or whitepaper