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The meta description is an HTML tag that summarizes a page’s content. It is a short snippet, usually between 155 characters, that gives the reader an overview of what the page is about. The meta description is a powerful tool that can help improve your website’s click-through rate (CTR) and search engine optimization (SEO). When used properly, it can be a valuable asset in your marketing arsenal.
Meta descriptions can be any length, but most search engines truncate them to about 155 characters.