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A Meta Title is an HTML tag that provides a brief description of a web page. It is displayed in the search engine results pages (SERPs) as the clickable headline for a given result, and is also used by social media networks when a page is shared. The Meta Title tag is one of the most important elements of on-page SEO, as it helps both users and search engines understand what a given page is about.
The contents of the Meta Title tag are typically used as the title of a web page, though this may not always be the case. In some cases, the contents of the Meta Title tag may be different from what is actually displayed on the web page itself. This can be done for a variety of reasons, such as to make the title more user-friendly or to target specific keywords.
Meta Titles are generally between 60-80 characters in length, though they can be shorter or longer depending on the context. Search engines will truncateMeta Titles that are too long, so it’s important to make sure that they’re concise and to the point.
While the Meta Title tag is important, it’s just one part of on-page SEO. There are a number of other factors that contribute to how well a web page ranks in search engine results pages, including the Meta Description, header tags, and keyword density.