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Schema.org is a shared vocabulary that website owners can use to markup their pages in ways that help search engines better understand the content on those pages. The structured data markup added to a page can help search engines return more relevant results for searchers, and can also enable new types of search features and enhancements.
While there are many different ways to markup a page with structured data, Schema.org provides a standard set of definitions that website owners can use. This common vocabulary makes it easier for search engines to understand the structured data on a page, and also makes it easier for website owners to add structured data to their pages.
There are many different types of information that can be marked up with Schema.org, including:
-Names and addresses
-Products and services
-Ratings and reviews
Adding Schema.org structured data markup to your pages can help improve your site’s SEO by making it easier for search engines to understand your content. It can also enable new types of search features and enhancements, which can result in more traffic and engagement for your site.
<div itemscope itemtype="https://schema.org/Book">
<span itemprop="name"> Inbound Marketing and SEO: Insights from the Moz Blog</span>
<span itemprop="author">Rand Fishkin</span></div>
Schema.org structured data markup can be used to improve the way your website appears in search results, making it more likely that people will click through to your site. In addition, schema markup can also be used to provide rich snippets in search results, which can give your site an extra boost in visibility.
If you’re looking to improve your website’s SEO, adding schema.org structured data markup is a great place to start.