30 June 2022 IN Digital Marketing, Search Engine Optimization (SEO), Web Design

Digital Marketing – What, Why And How?

Today, I’m excited to introduce you to this amazing high-growth industry with insane amounts of opportunities.

In this post I’ll cover the most important question, which is what is digital marketing?

What is Digital Marketing?

we’re going to be talking about what digital marketing is and why it’s important. You’ll learn about all the various elements you can use to bring traffic to your site so you’ll have a better understanding of how to grow your business.

Why Digital Marketing Is Important ?

Most business owners, especially when just starting out, have no idea how to market their business online. The internet is packed with blog posts, videos, and tutorials about the various aspects of digital marketing, but that doesn’t help if you’re starting from square one.

We wanted to put together a post that covers the basics – a high level view of digital marketing to help newbies understand how things work.

Why You Need Digital Marketing For Small Business In Toronto?

How Digital Marketing Is Done?

Here’s what you need to learn for being a digital marketing pro:

  • What digital marketing is, and why it’s important
  • Why you absolutely need a website to succeed
  • How email marketing works
  • How to get your website to show up in Google searches
  • How paid ads work on Google
  • How to use retargeting to bring customers back to your site
  • How to use display ads to build brand awareness
  • How to advertise on social media
  • How to learn from your competitors
  • How to find the right digital marketing mix for your business

Digital Marketing

Hey, I’m Sunny, CEO of Volt Studios, A boutique Digital Marketing Agency in Toronto

In this post, we’re going to be talking about what digital marketing is and why it’s important.

This post is intended for business owners and people who are new to digital marketing. If you’re a seasoned vet, you’ll want to switch over and check out my more advanced posts on SEO, or the awesome posts from other instructors on other advanced areas of digital marketing.

But for today, we’re here for all the SMBs out there who are either just opening or who have been open for a while and are just now considering digital marketing. You don’t need a physical brick-and-mortar location to benefit from this post either – service-based businesses like plumbers or electricians need digital marketing just as much as businesses based in physical locations. Ecommerce businesses also need digital marketing. Heck, pretty much every business that exists needs digital marketing.

So what exactly is digital marketing? It’s doing marketing… that’s digital.

Digital Marketing - What, Why And How?


WordPress Technical SEO – A Complete Guide 2022

Boom! End of the post, now you are aware of importance of DM and how its done.

Just kidding around – digital marketing is all of the marketing efforts that use the internet or electronic devices. Traditional marketing is the old school stuff – print, radio, and TV. Digital marketing is what you do to show up to potential customers online, whether it’s in Google searches, their email inbox, social media, or another digital method.

Digital marketing is vital for the future success of your business. In most cases, when customers want to buy a product or service, they start with an online search. But it’s not just about getting your business to show up in searches – conversations are happening on social media sites. Customers are leaving reviews for your business. There are a multitude of digital touchpoints, and digital marketing helps you to expand your brand reach and engage customers in as many places as possible.

In this post on digital marketing, I’m going to teach you the basics so you’ll have a better understanding of what’s involved with digital marketing. Then, you’ll be able to dig into the more advanced lessons here in the Semrush Academy. As you learn more, you’ll be able to make better decisions about how to market your own business so you’re more successful in the future. I’ll be covering:

  • Email marketing – how you engage and retain customers through email
  • Search Engine Optimization – or what you do to show up higher in Google searches
  • Search Engine Marketing – most commonly called PPC, or Pay Per Click, it’s buying ads on Google and other sites to drive traffic and gain brand awareness
  • Retargeting – how you can run a specific type of ads to bring customers back to your site after they’ve visited in the past
  • Display Advertising – which is basically running image-based ads on other sites
  • Social Media Marketing – which is running ads on social media platforms

I’ll also teach you how analyzing your competitors can provide helpful insights into what you should be doing, and what you could do better.

If you haven’t done any digital marketing in the past, you’re going to love it. You typically see results much sooner than you would with traditional offline marketing, but more importantly, there’s an abundance of performance data available, so it’s significantly easier to measure results and prove ROI.

And no – you don’t need a huge budget to do digital marketing. If you focus on the SEO and content side of things, all you’ll need is time and a little bit of expertise. Websites are incredibly inexpensive. Paid advertising costs a bit more, obviously, but you can always start small and increase your budget as you grow.

So that’s it for the digital marketing lesson of the Digital Marketing for Small Business Owners in Toronto. We hope you’re excited to jump into the rest of the lessons and learn something awesome. If you’ve got any questions, feel free to contact us.

WordPress Technical SEO – A Complete Guide 2022

Don’t forget to check out the next post.

Digital Marketing - What, Why And How?

Voltstudio’s award-winning team of web designers and web developers create innovative, effective websites that capture your brand and improve your conversion rates. Whether you’re looking for an WooCommerce site development, a WordPress blog or other content-heavy site, or a modern mobile-friendly website, we can help.

Being a top rated web design agency in Toronto, A custom website design from Voltstudio will help you get more leads and sales. We’ll work with you to create a unique logo and branding that reflects who you are and helps people understand what you do. We’ll also make sure your website is optimized for search engines so that people find you when they search for products or services like yours.

Our team works with clients to determine their goals, business needs and target audience. Then we use our expertise in Local Seo Toronto to craft a creative solution that achieves those goals while staying within budget and meeting deadlines.

Don’t forget to check out the next post about – Why website is a vital part for success of your business online?

Volt Studios ⚡ SEO Company Toronto