CASE STUDY
We developed a comprehensive platform for Achieve Safety & Compliance including website design, web development, local SEO, and content marketing strategy. The task involved establishing digital authority in Ontario's workplace safety training market while generating B2B consulting contracts and training course bookings across multiple industries.
Elora, Ontario (Serving GTA and Southern Ontario)
Occupational Health & Safety Training & Consulting
Website Design & Development, SEO, Content Marketing
A comprehensive platform for Ontario's workplace safety training and compliance experts.
Achieve Safety & Compliance helps Ontario employers meet Occupational Health and Safety Act (OHSA) standards through expert consulting, workplace safety trainings, and compliance audits. Founded by Tyler Di Cristofaro, a Seneca College-educated safety professional with 9+ years of experience in construction and industrial sectors, the company provides personalized, full-service approaches to workplace safety.
The core objective was to generate B2B training course bookings and consulting contracts while establishing Achieve Safety as the go-to workplace safety partner for employers across Ontario—from construction and warehousing to office environments—serving communities including Orangeville, Shelburne, Mississauga, Kitchener, Cambridge, Waterloo, Guelph, and surrounding areas.
The workplace safety training and consulting market in Ontario is saturated with established organizations, large safety associations, and government training providers offering similar services. Achieve Safety, as a newer, independent consultant-led business, needed to differentiate from larger competitors while building trust with Ontario employers who are often mandated by law to provide specific safety training.
Employers seek safety training providers who combine regulatory knowledge, practical industry experience, and engaging delivery that actually changes workplace behavior rather than simply checking compliance boxes. The challenge was establishing credibility and authority while competing against organizations with decades of market presence and established relationships with Ontario businesses.
We approached Achieve Safety & Compliance as a complete digital ecosystem combining educational authority-building, local market dominance, and founder personal brand development that differentiates through expertise, personalization, and practical industry experience.
What differentiated this project was positioning Achieve Safety not as another training provider but as a personalized safety partner combining regulatory expertise, practical industry experience, and engaging delivery that creates genuine workplace culture change.
Rather than faceless corporate positioning, emphasizing Tyler’s expertise and approach:
Establishing expertise through comprehensive content marketing:
Differentiating through comprehensive safety program support:
Contrasting with large organization bureaucracy:
Achieve Safety & Compliance demonstrates how independent safety consultants can compete effectively against established organizations through founder personal brand development, educational authority building, and full-service positioning that emphasizes customization and personalized attention.
By treating workplace safety as a comprehensive program requiring expertise, ongoing support, and practical industry knowledge rather than transactional compliance training, and by building educational authority through detailed content marketing, we created a trusted brand that differentiates in crowded Ontario safety training market.
This project proves that even in regulated, commoditized categories, strategic positioning around founder expertise, personalized service, and comprehensive solutions can create competitive advantages and sustainable business growth for independent professionals competing against larger established organizations.
