CASE STUDY

Drew Airport Dentistry

We developed a patient-friendly platform for Drew Airport Dentistry including website design, development, and local SEO strategy. The task involved attracting new patients while reducing dental anxiety through welcoming design and clear communication about services and approach.

Description

CITY

Multiple Locations, Canada

INDUSTRY

Dental Services

INVOLVEMENT

Website Design, Web Development, Local SEO

THE BRIEF

A patient-friendly platform for comprehensive dental care.

Drew Airport Dentistry provides general and cosmetic dental services for families and individuals. The objective was to attract new patients, facilitate appointment bookings, and establish the practice as modern, patient-centered dental office that prioritizes comfort and quality care.

The Challenge

Dental practices face local competition and patient acquisition challenges in saturated markets. Drew Airport Dentistry needed to differentiate while making new patients feel comfortable about visiting dentist—significant challenge given widespread dental anxiety.

Key challenges included:

Competitive local dental market with multiple practices serving same area
Dental anxiety requiring welcoming approach as significant portion of population fears dentist visits
Multiple service categories to promote from preventive to cosmetic dentistry
New patient acquisition and retention in relationship-driven healthcare category
Insurance and payment information clarity significant concern for patients
Building trust with potential patients before first visit occurs
Online reputation management critical in healthcare decision-making
Emergency dental handling requiring clear communication about urgent care
Family dental positioning serving multiple generations with different needs
Technology and comfort communication showing modern, patient-focused approach

The Solution We Implemented

We approached Massimo Motors Canada as a comprehensive digital growth initiative.

Patient-Centered Website

Welcoming, non-clinical design reducing anxiety through friendly aesthetics
Service information clearly presented across preventive, restorative, cosmetic categories
Team introductions and credentials humanizing practitioners and building connection
Online appointment booking providing convenient 24/7 scheduling
Patient resources and education empowering informed oral health decisions
Insurance and payment information clearly explained reducing cost concerns
Mobile-friendly experience for on-the-go research and booking
Virtual office tour familiarizing patients with environment before visit
Patient testimonials providing social proof and comfort from others' experiences

Local Dental SEO

Service-specific pages optimization for general dentistry, teeth whitening, implants, etc.
Location-based content targeting neighborhood and community searches
Dental procedure education addressing common questions and concerns
Google My Business optimization with regular updates, photos, and review responses
Review generation strategy systematically requesting feedback from satisfied patients
Emergency dental content capturing urgent care searches
Family dentistry content emphasizing multi-generational care
New patient information optimized for first-time visitor searches

Trust & Comfort Focus

Office virtual tour showing clean, modern facility and welcoming environment
Team profiles and philosophy explaining approach to patient care and comfort
Patient testimonials from real patients describing experiences
Technology and comfort amenities highlighting modern equipment and patient comforts
Emergency dental information clearly explaining urgent care availability
Insurance acceptance listing plans accepted and financial options
New patient process explaining what to expect for first visit
Gentle care emphasis communicating sensitivity to patient anxiety

The Unique Approach

1. Anxiety Reduction

Addressing dental fear proactively:

Welcoming design and messaging using warm colors and friendly tone
Comfort amenities highlighted showing TVs, music, sedation options
Gentle care philosophy emphasizing patient comfort as priority
Detailed process explanations reducing fear of unknown
Patient testimonials specifically addressing anxiety and positive experiences
Sedation options clearly explained for anxious patients
Communication commitment explaining how team keeps patients informed

2. Modern Technology

Demonstrating investment in quality care:

Advanced equipment and techniques showing commitment to best care
Digital dentistry capabilities including digital x-rays, intraoral cameras
Minimally invasive options when appropriate for patient comfort
Technology benefits explaining how modern tools improve experience
Continuing education highlighting team commitment to staying current
Before/after galleries for cosmetic procedures showing results
Virtual consultations offering remote evaluation options

3. Comprehensive Care

Serving entire family:

General and cosmetic services providing complete care
Family dentistry approach welcoming patients of all ages
Preventive care emphasis promoting long-term oral health
Children’s dentistry creating positive early experiences
Senior care specialization addressing unique older adult needs
Emergency services being available when urgent issues arise
Referral network coordinating with specialists when needed

4. Convenience and Accessibility

Reducing barriers to care:

Online booking enabling appointment scheduling without phone calls
Flexible hours accommodating working families’ schedules
Insurance assistance helping navigate benefits and maximize coverage
Payment plans offering financing for larger treatments
Reminder system helping patients maintain regular visits
Convenient location with ample parking and accessibility
Digital forms allowing completion at home before visit

Results & Impact

Increased new patient inquiries by 55% through improved online presence
Improved online appointment bookings representing 40% of new patient scheduling
Built welcoming practice reputation reflected in reviews and word-of-mouth
Enhanced patient retention through positive experience and ongoing communication
Established modern dental practice image differentiating from dated competitors
Achieved 4.9-star average rating across Google and Facebook reviews
Expanded cosmetic dentistry revenue by 60% through better marketing
Reduced new patient no-show rate by 25% through reminder system
Grew practice revenue by 35% year-over-year through patient acquisition
Built family dentistry base with multi-generational patient relationships

Final Takeaway

Drew Airport Dentistry demonstrates how dental practices can overcome industry-wide anxiety challenges and attract new patients through welcoming design, clear communication, modern technology emphasis, and patient-centered approach that prioritizes comfort and builds trust before first visit.

What Do Our Client Say About Us?

" Volts Studio created a welcoming, patient-friendly website that reduces dental anxiety and drives bookings. Their local SEO work has been excellent—we're consistently appearing in top results, and new patient inquiries have increased significantly. Great understanding of healthcare marketing. "

Dr. Andrew Drew, DDS