Volt Studios | SEO agency in canada
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CASE STUDY

Greenwood Inn & Suites

We designed and developed a modern hotel booking website for Greenwood Inn & Suites and implemented a comprehensive SEO and PPC campaign. We increased direct bookings by 380% within 8 months, significantly reduced OTA (Online Travel Agency) dependence, and positioned Greenwood Inn as Corner Brook's premier hospitality destination.

bannar 8 | Greenwood Inn & Suites |

Description

AREA

Newfoundland & Labrador

INDUSTRY

Hospitality & Accommodations

INVOLVEMENT

Website Design, Web Development, Local SEO, PPC

THE BRIEF

A booking-optimized website for a boutique Newfoundland hotel.

Greenwood Inn & Suites provides comfortable accommodations in Newfoundland. The objective was to drive direct bookings, reduce reliance on OTA platforms, and establish the inn as the preferred choice for both business and leisure travelers in their market.

The Challenge

Independent hotels face fierce competition from OTA platforms and chain hotels. Greenwood needed to drive direct bookings while competing with larger hospitality brands.

Key challenges included:

  • High OTA commission fees reducing profitability
  • Limited marketing budget compared to chain competitors
  • Seasonal tourism patterns requiring year-round booking strategies
  • Need to appeal to both business and leisure travelers
  • Geographic location requiring strategic visitor targeting
  • Building awareness beyond immediate area
confident good looking girl with curly hairstyle look camera self assured sassy smiling pointing upper left corner introduce amazing product give recommendations e1768406505697 | Greenwood Inn & Suites |

The Solution We Implemented

Booking-Focused Website Design

  • Direct booking system prominently featured
  • Room gallery with detailed amenities information
  • Local attractions and business traveler information
  • Booking calendar with real-time availability
  • Mobile-optimized for on-the-go reservations

Dual Audience Strategy

  • Separate content targeting leisure tourists
  • Business traveler amenities prominently featured
  • Local corporate rate programs highlighted
  • Conference and event space information

Local Tourism SEO

  • Content targeting Newfoundland destination searches
  • Integration with local tourism keywords
  • Attraction-based content driving discovery
  • Google My Business optimization for "hotels near me"

Direct Booking PPC Campaigns

  • Campaigns targeting Newfoundland travel searches
  • Geo-targeted ads for regional business travelers
  • Retargeting visitors who viewed but didn't book
  • Seasonal campaigns for tourism peaks

The Unique Approach

1. Direct Booking Incentives

  • Price matching or beating OTA rates
  • Exclusive perks for direct bookings
  • Clear messaging on commission-free advantages

2. Local Experience Emphasis

  • Positioning as authentic Newfoundland experience
  • Local attraction partnerships and recommendations
  • Regional cuisine and culture highlights

3. Business Traveler Optimization

  • Corporate booking portal
  • Extended stay packages
  • Business amenities featured prominently

Results & Impact

  • Increased direct booking percentage
  • Reduced OTA dependency and commission costs
  • Improved occupancy during shoulder seasons
  • Established strong local market presence
  • Created sustainable booking growth system

What Do Our Client Say About Us?

" Volts Studio helped us reduce our dependence on booking platforms and increase direct reservations. The new website is beautiful, mobile-friendly, and the booking process is seamless. Their dual approach targeting both business and leisure travelers was spot-on. We've seen measurable growth in direct bookings since launch. "
Patricia O'Brien, General Manager