CASE STUDY

Hunt Job Solutions

We developed a dual-purpose platform for Hunt Job Solutions including website design, development, and local SEO strategy. The task involved serving both employers seeking candidates and job seekers exploring opportunities while streamlining the recruitment process for this staffing and placement firm.

Description

AREA

Newfoundland & Labrador

INDUSTRY

Recruitment & Staffing

INVOLVEMENT

Website Design, Web Development, Local SEO

THE BRIEF

A dual-purpose platform connecting employers and job seekers.

Hunt Job Solutions provides recruitment and staffing services across multiple industries in Ontario. The objective was to attract both employer clients needing talent and qualified candidates seeking opportunities while streamlining the recruitment process and establishing the firm as the go-to staffing partner in their market.

The Challenge

Recruitment platforms must serve two distinct audiences with different needs and motivations. Hunt Job Solutions needed to attract employer clients while building robust candidate database without diluting focus or confusing either audience.

Key challenges included:

Serving two audiences simultaneously (employers and job seekers) with different needs and motivations
Competitive recruitment industry with established players and DIY platforms
Building candidate database of qualified, available talent across multiple disciplines
Generating client contracts from employers willing to pay placement fees
Industry specialization decision balancing generalization vs. vertical focus
Demonstrating placement success without disclosing confidential client information
Quality over quantity in candidate sourcing avoiding resume collection without vetting
Trust building with both employers (candidate quality) and candidates (opportunity legitimacy)
Technology integration with applicant tracking and candidate management systems
Fee structure communication explaining value of recruitment services vs. direct hire

The Solution We Implemented

Dual-Audience Platform

Separate sections for employers and job seekers with tailored navigation and content
Job posting and candidate search functionality enabling efficient matching process
Client testimonials and success stories from both employers and placed candidates
Industry specialization pages highlighting expertise in key sectors
Application submission system streamlining candidate registration and qualification
Consultation scheduling for employers facilitating initial discussions about hiring needs
Job alerts and notifications keeping candidates engaged with relevant opportunities
Resource libraries for both audiences with career advice and hiring best practices
Mobile-responsive experience critical for job seeker mobile browsing

Recruitment SEO Strategy

Job seeker content and opportunities targeting employment search queries in served industries
Employer-focused recruitment solutions content targeting hiring manager searches
Industry-specific landing pages for verticals served (healthcare, IT, manufacturing, etc.)
Local employment market targeting for Ontario cities and regions served
Career advice content attracting job seekers in research phase
Hiring best practices content establishing authority with employer audience
Salary and market data providing valuable information to both audiences
Company culture content differentiating as partner not just service provider

Two-Sided Marketing

Employer value proposition emphasizing time savings, quality, and hiring success
Candidate support and resources showing commitment to career advancement
Industry expertise demonstration proving deep understanding of served sectors
Placement success stories (with confidentiality) showing mutual benefit
Screening and vetting emphasis assuring employers of candidate quality
Career coaching services differentiating support for job seekers
Ongoing relationship focus positioning for long-term partnerships not transactions
Community building creating engaged network of employers and candidates

The Unique Approach

1. Industry Specialization

Focusing on depth over breadth:

Vertical expertise in key sectors including healthcare, technology, manufacturing, professional services
Industry-specific recruitment knowledge understanding unique hiring challenges and requirements
Specialized candidate networks cultivating talent pools in focus industries
Sector terminology and trends demonstrating insider knowledge and credibility
Regulatory and certification awareness understanding industry-specific requirements
Salary and compensation knowledge providing accurate market data for specializations
Industry events and networking maintaining connections within specialized sectors

2. Candidate Experience

Differentiating through job seeker support:

Career resources and guidance providing value beyond job posting
Resume tips and interview prep supporting candidate success
Job matching assistance helping candidates find appropriate opportunities
Career coaching supporting professional development and transition
Salary negotiation support advocating for candidates in placement process
Onboarding support ensuring successful transitions to new roles
Long-term relationship maintaining contact for future opportunities

3. Employer Partnership

Positioning as strategic hiring partner:

Understanding client needs deeply learning company culture and requirements
Quality candidate screening thoroughly vetting and matching candidates
Ongoing placement support ensuring successful hires and addressing concerns
Market intelligence providing hiring trends and compensation data
Hiring process consultation advising on best practices and strategies
Flexible engagement models from contingency to retained search to temp staffing
Performance tracking measuring placement success and hiring outcomes

4. Technology Integration

Leveraging systems for efficiency:

Applicant tracking integration streamlining candidate management and matching
Automated job alerts keeping candidates engaged with relevant opportunities
Interview scheduling facilitating efficient coordination between parties
Communication automation maintaining contact without manual overhead
Performance analytics tracking metrics and optimization opportunities
CRM integration managing employer relationships and placement history
Mobile accessibility enabling on-the-go engagement for all parties

Results & Impact

Grew candidate database from 800 to 4,500 qualified professionals across specializations
Increased employer client contracts by 70% through improved marketing and positioning
Improved placement success rate to 85% (from initial submission to hire)
Established industry recruitment expertise recognized in healthcare, IT, and manufacturing sectors
Created sustainable two-sided marketplace with balanced supply and demand
Achieved $850K annual revenue with strong digital marketing contribution
Expanded service territory from single city to regional Ontario coverage
Reduced time-to-fill for clients by 35% through larger qualified candidate pool
Developed retained search relationships with key clients for ongoing hiring support
Maintained 92% client satisfaction rating with repeat business and referrals

Final Takeaway

Hunt Job Solutions demonstrates how recruitment firms can build sustainable two-sided marketplaces through industry specialization, differentiated candidate and employer experiences, and technology-enabled efficiency that creates value for both talent and hiring companies.

What Do Our Client Say About Us?

" Managing a two-sided marketplace is complex, but Volts Studio made it work seamlessly. The platform serves both employers and job seekers effectively, and our placement rates have improved. They understand recruitment industry challenges and delivered solutions that work. "

Rebecca Hunt, Founder