CASE STUDY

Select Plumbing & Heating

We developed a comprehensive commercial platform for Select Plumbing & Heating including website design, web development, and local SEO strategy. The task involved positioning the company as the GTA's premier commercial and industrial plumbing specialist while generating qualified B2B contracts and emergency service leads.

Description

AREA

Mississauga, Ontario (Serving GTA)

INDUSTRY

Commercial & Industrial Plumbing Services

INVOLVEMENT

Website Design, Web Development, Local SEO

THE BRIEF

A professional platform for GTA's leading commercial plumbing and heating specialist.

Select Plumbing & Heating is a family-owned business with over 28 years of experience providing commercial and industrial plumbing, heating, and process piping services across the Greater Toronto Area. Founded in 1988 by Mike Burke, who brings generational expertise from his father’s mechanical contracting business, Select has built a respected reputation through technical excellence and exceptional customer service.

The objective was to establish digital authority in commercial plumbing while generating B2B service contracts, emergency commercial leads, and showcasing specialized capabilities in areas like stainless steel piping, hydro-jetting, and commercial heating systems.

The Challenge

Commercial plumbing operates in a relationship-driven B2B environment where reputation, technical capability, and response reliability determine success. Select Plumbing needed to communicate comprehensive commercial capabilities while competing against larger mechanical contractors with bigger marketing budgets.

The commercial plumbing market requires demonstrating specialized knowledge of building systems, code compliance, project management capabilities, and 24/7 emergency response—all while justifying premium pricing through superior service and technical expertise that reduces long-term operating costs for building owners and facility managers.

Key challenges included:

B2B decision-making complexity involving facility managers, building owners, property management companies
Long sales cycles typical of commercial contracts with multi-month evaluation periods
Technical capability communication demonstrating expertise in specialized areas (process piping, stainless steel, steam systems)
Emergency response requirements for commercial clients with zero-tolerance for downtime
Competing against larger contractors with established commercial relationships and bigger teams
Portfolio confidentiality where commercial clients restrict public project disclosure
Geographic service area scope covering entire GTA requiring multi-location presence
Diverse service breadth from basic plumbing to complex industrial process piping
Preventive maintenance programs requiring ongoing relationship marketing
Commercial bid competition where lowest price often wins despite quality/service differences

The Solution We Implemented

We approached Select Plumbing & Heating as a comprehensive commercial technical services platform emphasizing generational expertise, specialized capabilities, and relationship-driven service excellence.

Commercial-Focused Website Design

Commercial services prominently featured establishing B2B focus immediately
Specialized capabilities highlighted (stainless steel piping, hydro-jetting, process systems, steam piping)
24/7 emergency commercial service emphasized with rapid response commitment
Service breadth comprehensively presented from plumbing and heating to HVAC and process piping
Family business story communicating generational expertise and values
Professional design appropriate for facility manager and building owner audience
Mobile-responsive for on-site facility manager research and emergency access
Quote request system streamlined for commercial inquiry handling

Commercial Plumbing SEO Strategy

Commercial service optimization targeting "commercial plumbing Toronto," "industrial plumbing GTA"
Specialized capability content for stainless steel piping, hydro-jetting, process piping
Location-based content covering Mississauga, Toronto, Oakville, Brampton, Etobicoke, Scarborough
Industry-specific content for manufacturing, food processing, pharmaceuticals, commercial buildings
Emergency commercial service content capturing urgent business searches
Preventive maintenance programs content targeting facility managers seeking ongoing partnerships
Code compliance content demonstrating regulatory knowledge
Technical education establishing authority through knowledge sharing

Specialized Service Showcasing

Stainless steel piping systems for food processing, pharmaceuticals, clean industries
Hydro-jetting services for commercial drain maintenance and emergency cleaning
Process piping expertise serving industrial manufacturing and processing facilities
Steam and condensate systems for commercial buildings and industrial plants
Backflow prevention and testing for commercial water systems
Commercial heating including boilers, radiant systems, commercial water heaters
Weeping tile and foundation drainage for commercial properties
Trenchless technology minimizing business disruption for sewer repairs

Family Business & Experience Emphasis

B2B Marketing Elements

Preventive maintenance programs for commercial and industrial clients
Emergency service contracts providing priority response and guaranteed availability
Annual inspection programs for critical systems and code compliance
Facility manager resources including maintenance guides and best practices
Transparent commercial pricing with upfront estimates and contracts
Project management capabilities for complex installations and renovations
Reference availability from satisfied commercial clients

The Unique Approach

1. Commercial Specialization

Rather than residential focus, emphasizing B2B capabilities:

Commercial-first positioning establishing primary market focus
Industrial capabilities showing expertise beyond typical commercial plumbing
Technical complexity handling demonstrating engineering and problem-solving capabilities
Specialized systems knowledge (process piping, stainless steel, steam)
Commercial code expertise meeting stringent building and health code requirements
Project scale flexibility from small repairs to major installations
Professional partnership treating facility managers and owners as collaborators

2. Generational Expertise

Utilizing family business heritage:

Father-son tradition communicating depth of experience
40+ years combined experience across two generations
Apprenticeship foundation showing proper trade education and skill development
Values-driven service emphasizing integrity and customer care
Long-term perspective building decades-long client relationships
Knowledge transfer from experienced founder to current leadership
Stability and reliability inherent in multi-generation family business

3. Specialized Technical Capabilities

Differentiating through advanced services:

Stainless steel press-fit systems showing modern installation techniques
Hydro-jetting expertise for demanding commercial drain maintenance
Process piping knowledge serving manufacturing and industrial clients
Steam system proficiency for commercial heating and industrial processes
Backflow prevention meeting commercial water system requirements
Trenchless methods minimizing business disruption and costs
HVAC integration providing comprehensive mechanical services

4. Service Partnership Model

Building ongoing relationships vs. transactional work:

Preventive maintenance focus reducing emergency repairs through planned service
Annual program offerings creating recurring revenue and client retention
Emergency response priority for contracted clients
Transparent pricing building trust through upfront estimates
Proactive communication keeping clients informed and engaged
Long-term cost reduction through proper maintenance and quality repairs
Relationship continuity serving same clients for decades

Results & Impact

Generated qualified commercial contracts including property management companies, industrial facilities, commercial buildings
Established commercial plumbing authority recognized in GTA business community
Built sustainable B2B pipeline with recurring service contracts and maintenance agreements
Expanded specialized service revenue from stainless steel piping and hydro-jetting
Achieved strong local rankings for commercial plumbing and industrial service searches
Developed long-term client relationships with 60% of business from repeat commercial accounts
Increased average contract value by 45% through comprehensive service positioning
Reduced emergency-only revenue dependence through preventive maintenance contracts
Maintained rapid response capability with 1-2 hour emergency service across GTA
Generated $1.6M+ annual revenue with strong commercial contract contribution

Final Takeaway

Select Plumbing & Heating demonstrates how family-owned service businesses can compete in commercial markets through generational expertise emphasis, specialized technical capabilities, and relationship-driven service that creates long-term partnerships rather than transactional work.

By positioning as commercial specialist rather than generalist plumber, emphasizing specialized capabilities like stainless steel piping and process systems, and leveraging family business heritage, we created a trusted brand that commands premium pricing while building decades-long client relationships in competitive GTA commercial plumbing market.

What Do Our Client Say About Us?

" Volt Studios developed a powerful commercial platform that positions Select Plumbing & Heating as a trusted commercial and industrial plumbing specialist across the GTA. Sunny successfully highlighted our generational expertise, specialized capabilities, and 24/7 emergency services in a clear, professional way. Since launch, we’ve seen stronger B2B inquiries, higher-value contracts, and a significant boost in our digital credibility within the commercial market. "

Mike Burke, Founder